Result-Based Marketing for B-to-B Software Companies

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Lead Generation                

Lead generation programs that produce results require a systematic approach, not sporadic and disconnected efforts. 

MarketCapture can help you put together a campaign plan that will start generating leads in as little as 30-60 days, and continue to generate and qualify leads on an ongoing basis at the lowest possible cost.  

Lead Generation Programs

  • E-mail campaign management

  • Webinar production

  • Electronic newsletter 

  • Joint marketing initiatives

  • Turnkey lead generation programs  

 

 

 

Contact us:

781-863-6172

 

 

 

 

 

 

 

 

 


Measurement and Budget Optimization

Are you getting the most you can get for your marketing dollars?

If you are not measuring every marketing activity, you probably couldn’t tell. 

MarketCapture can help you put in place practical processes and systems that will help you get measure every marketing activity and optimize your marketing budget.

related articles:

Measuring Marketing ROI

Marketing by the Numbers



Results


“Right in our first meeting with MarketCapture we saved $35,000 by canceling a tradeshow appearance.  Instead, MarketCapture helped us put together a Webinar that generated over 800 leads to-date.  We spent less money and acquired tenfold the leads we could expect from the show.”

Mike Hedge, Sr. VP, Nexterna

 

more results ››  


Marketing Strategy 

Difficulty generating leads is often a symptom of sub-optimal positioning or unclear message. 

MarketCapture can help evaluate your positioning, refine your marketing message, and translate these to clear deliverables with a consistent message that generate market response.

related articles:

Renewing Growth

The Secret of Molin Rouge and the Art of Positioning

Prove it Quickly or Perish (Accelerated Proof)


Find Out More
 

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