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Past articles published in the MarketCapture newsletter and the MarketCapture blog.
 

MARKETING MANAGEMENT

Evaluating Your Marketing Capabilities

The Marketing Dashboard

Can we Fix the Marketing and Sales Problem? (part 1)

Can we Fix the Marketing and Sales Problem? (part 2)

The Discipline of Marketing Execution: the XOsoft Story (1)

The Discipline of Marketing Execution: the XOsoft Story(2)

Early Stage Marketing

Three Approaches to Your Marketing Plan

Top 13 Marketing Budget Wastes—and How to Avoid Them

Starting the Year with a Bang

MARKETING ROI

Marketing by the Numbers

Measuring Marketing ROI - How Low Can You Go?

LEAD GENERATION

Know Your Customers - By Name! 

The Fallacy of Qualified Leads

Warm Up Your Cold Calling

Leads are People Too

Webinar Helps Close the Deal

Reverse Engineer Your Marketing

Best practices, optimization, or proven steps – which one would you choose?

The Buyer's Journey through the Leaky Funnel

Six Keys to Lead-Generation Success

SALES AND MARKETING

The Fallacy of Qualified Leads

A Framework for Sales and Marketing Collaboration

Marketing and Sales Alignment - How Siebel Does it

Can we Fix the Marketing and Sales Problem? (part 1)

Can we Fix the Marketing and Sales Problem? (part 2)

The Big Deal - Will it Make You or Break You?

Can you sell? Can they buy?

Bridging the Sales and Marketing Divide

RELATIONSHIP MARKETING

Know Your Customers - By Name! 

Is Your Customer's Success an Afterthought?

Taking Care of Business

Educating the Customer – Investment or Waste?

MARKETING STRATEGY

Making Partnerships Work

Looking for Renewed Growth in Enterprise Software

Is Your Customer's Success an Afterthought?

The Big Deal - Will it Make You or Break You?

David and Goliath: The Enterprise Software Version

PRODUCT MARKETING

The Perfect Crime

Prove it Quickly or Perish (Accelerated Proof)

The Secret of Moulin Rouge and the art of Positioning

Reverse Engineer Your Product Development

MARKETING COMMUNICATION

Saving the E-mail Channel

BRANDING

The Universal Truth and B2B Branding

B2B Branding - Nine Lives, Five Keys, Many Definitions

Where Branding Meets Sales

GLOBAL MARKETING

Crossing the Pond to Cross the Chasm?

GENERAL

Nine Lessons Learned in 2004

Summertime, and the living is easy...?

Read the latest on the MarketCapture Blog

Six Keys to Lead-Generation Success

What People Say

"The articles dealing with the marketing and sales problem had an incredible amount of great, actionable content in them."

Roy A Evans
Director of Sales
Longwood Software
 

“The facts and observations and insights (from you and others) are just plain wonderful. I make a point of forwarding your work to my Fosforus colleagues."

Chris Maher, Fosforus

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